What Location Strategies Are Major Brands Using To Make Retail Relevant Again?
"We’re trying to make it easier for customers to start and stop anywhere," says Best Buy VP Shari Rossow. "It’s now a basic expectation for how we all shop."
By David Kaplan, Sep 13th
The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
Coca-Cola’s Kimberly Gnatt: Data Is The Key To Brand Relevance In The Digital Age
The 124-year-old brand aims to keep things fresh with a Shazam partnership, Snapchat tests, and contextual location targeting.
By Lauryn Chamberlain, May 11th
Why Coca-Cola Bet Big — And Early — On Mobile Pay
While mobile pay is far from mainstream, Coke’s Scott Ryan says it’s important for larger brands to help develop technologies that will one day become commonplace.
By David Kaplan, Mar 15th
The GeoMarketing Top 5 Countdown
This past week had it all: from Google Maps to awareness of beacons to Target to Coca-Cola and retargeting. Take it in!
By David Kaplan, Aug 14th
Coca-Cola And Unacast Use Beacons To Retarget Moviegoers Before And After The Credits Roll
The Scandinavian proximity marketing program drove 60 percent CTR, as ads returned consumers back to the theater for more.
By Daniel Parisi, Aug 13th
Promo-Sharing: Uber And Coke Team Up On Car Pooling Offer In Manhattan
'Everyone's private car service' is trying to push its ride-sharing option, while showing it can move brands as well.
By David Kaplan, Aug 7th
GeoMinds: Small Business, Big Opportunity: Why SMBs Should Harness the Power of Programmatic
ExtendTV's CEO makes the programmatic case for SMBs and local advertising.
, Jun 1st
Brick-and-Mortars Can Beat Out E-commerce This Mother’s Day
Mother’s Day spending will reach an all-time high of $21.2 billion, and via in-store and digital marketing tactics, brick-and-mortars can win.
By Nicole Spector, Apr 29th
MMA To Brands: You Need To Spend A Lot More On Mobile
Sure, that’s what an industry trade group’s supposed to say. Here are the numbers to back up their coaxing.
By David Kaplan, Mar 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th