News GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands “Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent," says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about "intent."
News xAd Rebrands As GroundTruth In Expansion Effort To Broaden Location Data Services Beyond Ads 'The rebrand represents our desire to strip away the complexity around our technology to clearly demonstrate how people across many industries can benefit from these services,' says GroundTruth CMO Monica Ho.
CMOs Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships? Part lounge, part art gallery, part automoble showroom: Cadillac opened its New York brand experience center in May and the space's influence is soon to be felt at car dealers across the country.