Nearly 60 Percent Of Car Buyers Do Mobile Research While At Home
Just 10 percent of auto intenders turn to their smartphones to find dealerships while at work, while 17 percent conduct mobile research during a dealer visit, says GroundTruth's Stephanie Sollers.
By David Kaplan, Oct 24th
Placed Challenges Ad Exchanges On First-Party Location Data
With 190-plus ad tech/publishing partners and store visitation data from 2.3 million active users, Placed is seeking the mantle of industry standard when it comes to determining location ad effectiveness.
By David Kaplan, Jul 19th
Forget Clickthroughs: In-Store Attribution Tells Marketers What They Need To Know
In a BIA/Kelsey brands session, location ad experts discussed how marketers can actually quantify the impact of their ad spend.
By Lauryn Chamberlain, Mar 23rd
The Most Common Misuses Of Geo-Data Metrics
‘Store visitation’ as a success metric isn’t much better than ‘clickthroughs’ when it comes to discerning the value of place-based data, says 4INFO’s Chuck Moxley.
By David Kaplan, Jun 15th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th