Clicks to Bricks
Why Everlane Is Opening Brick-And-Mortar Stores After Years Of Resistance
The popular e-tailer is finally unveiling retail flagships in New York and San Francisco. Here's why.
By Lauryn Chamberlain, Dec 5th
JCPenney To Add 70 New In-Store Sephora Shops
The expansion of the partnership between the two brands suggests a new model for brick-and-mortar retail.
By Lauryn Chamberlain, Apr 27th
French Connection’s Plan To Boost Sales With Le Tote
The retailer has partnered with the clothing subscription service with the goal of leveraging its customer data to improve in-store offerings. Is it an ideal marriage between 'e-tail' and retail?
By Lauryn Chamberlain, Feb 13th
Online Mattress Brand Casper To Open Brick-And-Mortar Stores
The reported move to physical retail follows an experimental series of pop-up shops recently debuted by the two-year-old startup.
By Lauryn Chamberlain, Nov 22nd
Why Luxury Labels Are Embracing Pop-Up Shops
The Shops at Columbus Circle is experimenting with infrastructure designed for long-term pop-up installations — and the likes of Moleskine and Hermès are on board.
By Lauryn Chamberlain, Sep 29th
Online to Offline: Adore Me Preps Physical Retail Showroom, Pop-Ups For Personal Styling
Following an extensive TV ad campaign to complement its social media marketing, the lingerie e-tailer is working to make online to offline fit its look.
By Lauryn Chamberlain, Feb 25th
Online to Offline: Stone & Strand Answers Customers’ Pleas For Concierge Services With A Physical Store
In-store ‘extras’ are becoming the norm as retailers look to bridge the digital and the physical worlds going "Online to Offline"
By Lauryn Chamberlain, Feb 16th
Online to Offline: Cards Against Humanity Political Offshoot ‘The Election Game’ Seeks A Physical Home
Attempting to ‘make card games great again,’ one online to offline sale at a time.
By Lauryn Chamberlain, Feb 15th
Online to Offline: Egg Roll Food Truck ‘Meggrolls’ Raises $10,000 For Brick-And-Mortar Build Out
The independently owned DC area favorite is the latest to expand its offerings — and its customer base — by embracing an online to offline strategy.
By Lauryn Chamberlain, Feb 9th
Online to Offline: Sundance Sets Its Sights On Award-Winning Physical Retail
The apparel e-tailer started by Sundance Film Fest creator Robert Redford looks to open 20 physical stores by 2018.
By Lauryn Chamberlain, Jan 26th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th