For Fintech Marketing, Alexa And Siri Show Promise — With Caveats
Financial institutions like Chase, Citibank, and investing service Betterment are exploring voice activation's sensitive balance between personalization and privacy.
By David Kaplan, Apr 25th
To Promote ‘Access Beyond Attendance’ For Live Events, Citi Turns To Virtual Reality
Citi, The Today Show, and pop stars DNCE are teaming up to offer a virtual reality concert experience in real-time and on-demand.
By David Kaplan, Aug 22nd
Citibank ‘Opens The Door’ To Beacons With Gimbal
Actually, Citibank app users will soon be able to to open branch doors after hours as part of limited beacon installation program currently being tested in New York.
By David Kaplan, May 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th