For Direct-To-Consumer Drug Targeting Geo-Data Can Link Ads To Local Pharmacies
That said, simply geo-fencing drug stores does not help DTC brands hit the right mark, says 4INFO’s Chuck Moxley.
By David Kaplan, Mar 10th
The Most Common Misuses Of Geo-Data Metrics
‘Store visitation’ as a success metric isn’t much better than ‘clickthroughs’ when it comes to discerning the value of place-based data, says 4INFO’s Chuck Moxley.
By David Kaplan, Jun 15th
4INFO Sells SMS Unit To MBlox, Completes Shift To Online-To-Offline Targeting, Metrics
Having left its text message marketing roots behind years ago, 4INFO wants to simplify its focus on connecting online ads to in-store sales.
By David Kaplan, May 29th
For 4Info, ‘Measuring What Matters’ Means Sales Lift, Not Just In-Store Traffic
CMO Chuck Moxley offers some Dr. Phil-influenced advice when it comes to how marketers misuse location data and measurement.
By David Kaplan, May 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th