Chipotle Plots To Align Loyalty And Digital Marketing — What It Needs To Do To Succeed
As Chipotle pursues more traditional advertising, it will also need to enhance its search and email marketing programs, notes Yext Food Services Head Lee Zucker.
By David Kaplan, Feb 12th
Which Restaurants Will See The Most Foot-Traffic For Cinco De Mayo?
Foursquare analysis from last year's Cinco de Mayo draws the connection between people who like mezcal and the Mexican restaurants they're likely to celebrate at.
By David Kaplan, May 3rd
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
The Late-Night Eating Wars: College Edition
Back-to-college is in full swing and Foursquare and Mapbox are showing the most popular places students are gravitating to after midnight.
By David Kaplan, Sep 15th
Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting
Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report.
By David Kaplan, Aug 4th
Burrito Giveaway Ending, Chipotle’s Positioned For Slow Comeback
Ahead of Tuesday’s Q1 earnings, Chipotle is steadily climbing out of its food safety crisis as rivals Moe’s Southwest Grill and Panera Bread fight hard for the same customer base, in-store attribution platform Placed finds.
By David Kaplan, Apr 26th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All of this week's location news, from Facebook's deal with Factual to how Chipotle might deal with its sales decline.
By Lauryn Chamberlain, Apr 15th
Can Loyalty And Location Data Help Chipotle Reverse Sales Declines?
Foursquare is predicting that the QSR burrito chain’s Q1 same store sales were down 30 percent, as same store foot traffic fell 23 percent. The location-based app developer’s CEO offers Chipotle some advice for a recovery.
By David Kaplan, Apr 13th
Postmates Serves The Desires Of Always-On Consumers With Chipotle Deal
Its users are seeking the perfect marriage of immediate availability and high-quality personalization, the delivery start-up finds.
By Lauryn Chamberlain, Apr 30th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th