How Tencent Is Charting Its American Advertising Expansion
"We’re talking to agencies and brands about how to use the entire online ecosystem that Tencent can offer," says Tencent Corp. VP Steven Chang.
By David Kaplan, Oct 3rd
China’s Tencent And WeChat Ready To Make A Big Play For U.S. Advertisers
“For the first time, we are making it possible for U.S. brands to directly reach this audience through sophisticated targeting, not only in China but also when they travel to the US,” says Tencent VP Poshu Yeung.
By David Kaplan, Sep 21st
HERE Maps Expanding Location Services In China
A trio of Asian investors — including Chinese location tech provider NavInfo, WeChat backer Tencent, and Singaporean banker GIC — are working with HERE have acquired a 10 percent stake in HERE as the mapping wars come to China.
By David Kaplan, Dec 27th
‘Doubling Down’ Its Investment, Uber’s Mapping Future Takes A Page From Google Maps’ Past
Saying existing maps aren't relevant enough to Uber's specific needs, the company is reportedly prepared to spend $500 million to make its own global mark on location technology.
By David Kaplan, Jul 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th