How Share of Visit Analysis is Opening New Doors for Brands
Understanding the 'peaks and valleys' of customer visit levels at QSRs like Chick-Fil-A and McDonald's can help all marketers become better attractions, says PlaceIQ's Drew Breunig
By Drew Breunig, Mar 10th
Why McDonald’s Owns California’s Late-Night Drivers
Waze’s Bart Kloosterboer also explains why Whataburger is so big in Texas.
By David Kaplan, Feb 27th
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
How Chick-Fil-A Snagged The Top Spot On The App Store
The QSR chain saw success linking app downloads to free food — but how will it hold up after the promotion ends?
By Lauryn Chamberlain, Jun 6th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th