10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Walmart's voice-shopping rollout to Chase Sapphire's summer pop-up.
By Lauryn Chamberlain, Aug 25th
How Chatbots Can Help Retailers Transform Stores Into ‘Experience Centers’
Conversational agents can answer shoppers' most common questions and reduce friction — freeing up associates and store space for more compelling experiences, says ChargeItSpot CEO Doug Baldasare.
By Lauryn Chamberlain, Aug 23rd
1.82 Billion People Will Use Messaging Apps In 2017
The growth in reliance on messaging platforms will likely see more marketers experimenting with chatbot communication.
By Lauryn Chamberlain, Jul 26th
Geo 101: What Marketers Need To Know About Chatbots
Advances in artificial intelligence and natural language processing are helping bots to drive more engagement than ever.
By Lauryn Chamberlain, Jul 18th
How Pitney Bowes Is Using Chatbots To Anticipate CRM Problems
Predictive engagement brings location data and artificial intelligence to bear on anticipating consumer problems, says Pitney Bowes VP Chris Hall.
By David Kaplan, May 9th
Millennials Are Ready To Embrace AI
Personalized product recommendations and chatbot communication are driving higher engagement, as a majority of younger consumers say they're willing to trade data for personalized service.
By Lauryn Chamberlain, May 1st
NatGeo And 360i Show The ‘Genius’ Of Using Chatbots As A Marketing Tool
To promote the NatGeo TV series celebrating Albert Einstein, 360i created an a chatbot version of the great physicist to converse with people on Facebook.
By David Kaplan, Apr 27th
Think With Google: Gen-Z Teens Are Moving From Texting To Messaging Apps
It's part of the reason that chatbots resonate so deeply with the younger demographic.
By Lauryn Chamberlain, Apr 18th
The 6 Location Tech Tools That Will Shape Marketing In 2017
The respective marketing roles of Virtual Reality, beacons, and chatbots became clear in 2016. Here's how the use of those tools are likely to evolve over the next 12 months.
, Dec 6th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th