‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win
Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage.
By Lauryn Chamberlain, Jul 12th
Why Twitter’s Direct Message API Update Matters For Brick-And-Mortars
The company aims to make it easier for users to interact with brands — and particularly local businesses — beyond DM conversations.
By Lauryn Chamberlain, Jun 14th
HSBC’s Kristien Turner: 2017 Is The Year Of ‘Story Doing’ — Not Storytelling
At CES, Turner stressed the importance of getting clients involved in representing their own stories — and breaking down silos that surround online and offline communication.
By Lauryn Chamberlain, Jan 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th