Charlotte Russe Shoppers Overwhelmingly Opt-In To GPShopper’s Push Notifications
An ‘Appy Hour’ campaign shows consumers aren’t annoyed by smartphone pings and alerts if it gets them the items — and deals — they want.
By David Kaplan, Oct 5th
Must Have Black Friday Item: In-Store Apps?
Mobile shopping app platform GPShopper found that more than 10 percent of its client app usage occurred in-store.
By Nicole Spector, Dec 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th