NRF16: ‘Smart Displays’ Are A Key To Mobile Success For GameStop, Kraft Heinz
Partnering with Shelfbucks helped the retailers understand shopper behavior — and communicate in a personalized way that app users won’t ignore.
By Lauryn Chamberlain, Jan 18th
Flaunt Beacons, Don’t Hide Them, Says GameStop
Jeff Donaldson, SVP, GameStop Technology Institute gave some potentially game-changing advice at the Place Conference.
By Nicole Spector, Jun 9th
GameStop Ups The Ante On The In-Store Experience
The video game retailer is using beacons, social, and value propositions to create hubs of expertise and interactivity.
By Nicole Spector, Nov 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th