76 Percent Of Consumers Prefer In-Store To Online For Their Holiday Shopping Needs
But 32 percent say they need better in-store customer service — meaning that retailers need to raise the bar on attentiveness and personalized experiences.
By Lauryn Chamberlain, Dec 18th
How Chatbots Can Help Retailers Transform Stores Into ‘Experience Centers’
Conversational agents can answer shoppers' most common questions and reduce friction — freeing up associates and store space for more compelling experiences, says ChargeItSpot CEO Doug Baldasare.
By Lauryn Chamberlain, Aug 23rd
Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
In 2017, Will Location Surge — And Beacons Stall?
ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year.
, Jan 5th
How Neiman Marcus Is Blurring Digital And Physical Store Lines
Scott Emmons, who heads Neiman Marcus' Innovation Lab, also has a message for companies that want to sell him the 'Next Big Thing' in indoor digital marketing.
By David Kaplan, Sep 29th
Neiman Marcus Finds A New Way To Talk To Shoppers With ChargeItSpot Stations
When a customer uses the free in-store charging stations, the luxury retailer has the option to send them an opt-in SMS message.
By Lauryn Chamberlain, May 25th
With ChargeItSpot Stations, Under Armour Has A New Way To Talk To Shoppers
Shoppers who use the in-store kiosks to charge their phones for free will receive an opt-in SMS message from the retailer.
By Lauryn Chamberlain, Nov 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th