How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
How West Elm Partners With Casper, Airbnb, And Others To Drive Local Store Visits
At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.
By David Kaplan, Apr 19th
Online Mattress Brand Casper To Open Brick-And-Mortar Stores
The reported move to physical retail follows an experimental series of pop-up shops recently debuted by the two-year-old startup.
By Lauryn Chamberlain, Nov 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th