What Google’s Featured Snippet Search Update Means For Marketers
Businesses' ability to generate traffic from Google to its native webpages may continue to decrease, but they can improve discovery through other means.
By Lauryn Chamberlain, Dec 7th
Five Tips to Design and Launch an Effective BLE Beacon Campaign
Beacons allow retailers to not only recognize an in-the-moment contextual need, but also to instantly provide the ability to meet that need when it’s convenient for the user.
, Mar 31st
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th