Attribution And Other Developer Tools Lift Foursquare To Third Year Of Consecutive Revenue Gains
Foursquare CEO Jeff Glueck credits advertising revenue for the revenue rise, but the real growth appears to be in "enterprise solutions."
By David Kaplan, Jan 19th
How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits
Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey.
By David Kaplan, Sep 18th
10 Things To Know About Online To Offline Marketing This Week
Our weekly roundup of the most important the location-intelligence news this week, featuring geo-data best practices, Capital One's cafe tour, Dunkin' Donuts and Waze, and Sam's Club's engagement strategy.
By David Kaplan, Mar 31st
Capital One’s Café Tour Focused On ‘Reimagining’ Physical Bank Branches
Mobile banking is mainstream, but financial services customers want both the interactive and personal connection, says Capital One Marketing Dir. Shannon Jones.
By David Kaplan, Mar 28th
Foursquare Releases Its Location Discovery SDK To Brands
Foursquare is licensing its Pilgrim SDK to brand partners such as Capital One and Retale, who will now be able to directly ping consumers with place-based recommendations.
By David Kaplan, Mar 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th