Cannes Lions: 5 Major Takeaways from 2018
Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year.
By Tom Kenney, Jun 25th
Cannes Lions Recap: What Dominated The Conversations? Amazon, Of Course
"As Oath’s Tim Armstrong said, 'We’re ‘now in an era of industries merging versus businesses merging.’ For Amazon, it has already been a huge win," says Retale's Nels Stromborg.
By David Kaplan, Jun 26th
All Eyes on Location Data – Recap From Cannes Lions
Unacast was at Cannes and was to be selected to Unilever’s Foundry 50. Thomas Walle, the proximity platform company's CEO, notes that attribution was the hot topic at the annual industry event.
, Jun 30th
Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Publishers are wary of using geo-data to target ads for fear of giving up precious first party data and alienating their audience. Native ad specialist Blis hopes to change doubters' minds.
By David Kaplan, Jun 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th