Campbell Soup Company
How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads
The IBM-Owned Weather Company's voice-activated Watson Ads represents true 'conversational marketing,' says TWC's Domenic Venuto.
By David Kaplan, Feb 21st
How Location Will Impact The Weather Company’s Voice-Activated Watson Ads
Campbell Soup Company, Unilever, and GSK Consumer Healthcare are the first brands to test the connection of speech-enabled ads via the IBM weather data platform.
By David Kaplan, Jun 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th