Button’s Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
"For brands to succeed with their most loyal audiences, they need an app to serve these consumers -- and an acquisition strategy to make it succeed," Jaconi says.
By David Kaplan, Dec 11th
How Walmart Plans To Connect With App Content And Services Through Button Marketplace
“Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy," says Button CEO Michael Jaconi.
By David Kaplan, Sep 28th
Citymaps Adds Web Publishing; Ex-Nokia Here CEO Halbherr Joins As Executive Chairman
The social mapping platform has struck deals with The NYT, Travel & Leisure, Buzzfeed, and Gothamist as it expands from apps to the web.
By David Kaplan, Dec 16th
Beacon Blow-up: Will Location-Ad Industry Get The Signal On Educating Consumers?
An “exposé” spooks an ad agency into pulling its beacon test, hinting that the tech is ahead of the public’s understanding.
By David Kaplan, Oct 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th