Button’s Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
"For brands to succeed with their most loyal audiences, they need an app to serve these consumers -- and an acquisition strategy to make it succeed," Jaconi says.
By David Kaplan, Dec 11th
How Walmart Plans To Connect With App Content And Services Through Button Marketplace
“Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy," says Button CEO Michael Jaconi.
By David Kaplan, Sep 28th
The Weather Company Teams With Button To Add On-Demand Services
The Weather Channel's mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters?
By David Kaplan, May 22nd
The GeoMarketing Top 5 Countdown
It was all about location this week, as Yext added Google to its PowerListings network and CartoDB bought Nutiteq to expand its geo-data tools.
By Lauryn Chamberlain, Feb 19th
Retailers And Shoppers Are Pushing The Right Buttons On ‘Remote Control’ Commerce
By connecting the places where consumers spend time with the places they spend money, Mike Dudas’ Button aims to expand the value of loyalty as an affiliate sales proposition.
By David Kaplan, Feb 16th
Foursquare Integrates With OpenTable, Letting Users Book Within Its App
Thanks to Button’s deep-linking, Foursquare users can search for a restaurant and book a table without leaving the app.
By Lauryn Chamberlain, Sep 30th
Foursquare Hitches An On-Demand Ride With Uber For In-App Hails
The deal keeps users within the city guide app— and could help its promotional local promotional efforts.
By David Kaplan, Jun 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th