Burger King
Analysis ‘IHOb’ Buzz Was A Hit With Men, But Shows IHOP Struggling With Women IHOP is looking at a broader strategy than just being recognized for having burgers. The underlying message by promoting burgers is that IHOP wants to be known more more than just breakfast, which is what pancakes can be viewed as an emblem for. David Kaplan By David Kaplan, Jun 25th
Analysis Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? "Let's be truthful, the general public wasn't talking about IHOP, but now they are," says ShopAdvisor's Bill McLaughlin. "It's interesting that they are still revealing details in pieces to keep the interest up." David Kaplan By David Kaplan, Jun 12th
Analysis Fast Food Ratings: ABC Is The Top Network For QSR Visitors 'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi. David Kaplan By David Kaplan, Jan 29th
Analysis Why Burger King’s Google Home Activation For The Whopper Worked "For us, the worst thing that can happen is not to get noticed," says Fernando Machado, Head of Brand Marketing, Burger King. David Kaplan By David Kaplan, Jul 19th
Analysis Burger King Targets TV Spot To Google Home, Not Viewers The Connected Whopper is a direct pitch designed to get the attention of Google Home — but hours after it debuted, the ad was quickly thwarted. David Kaplan By David Kaplan, Apr 12th
Analysis The Late-Night Eating Wars: College Edition Back-to-college is in full swing and Foursquare and Mapbox are showing the most popular places students are gravitating to after midnight. David Kaplan By David Kaplan, Sep 15th
Analysis Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report. David Kaplan By David Kaplan, Aug 4th
Analysis Is Burger King’s Marketing Sauce For Its ‘Angriest Whopper’ Spicy Enough To Drive Diners Mad? Burger King’s spicy Red Bun is the latest attempt to attract young, mobile men. But as stats indicate, a service model that reflects on-the-go eating is what inspires burger fans. David Kaplan By David Kaplan, Apr 4th
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