Playbill Passport Taps Gimbal, Urban Airship To Geo-Target Broadway Theatergoers
The 130-year-old theater listings magazine has gone mobile and will serve contextual ads to 41 Broadway playhouses.
By David Kaplan, Jan 24th
Mamma Mia! Targets Tourists In The Big Apple
Using location-place targeting behavioral data, xAd created a mobile campaign to drive in-person ticket sales for the Broadway hit, Mamma Mia.
By Nicole Spector, May 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th