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brick-and-mortar

Analysis Blis: 36 Percent Of Consumers Browse Mobile And In-Store Simultaneously "By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion," says Gil Larsen, VP Americas at Blis.

David Kaplan

By David Kaplan, Jun 28th

Analysis What’s It Like To Shop At Amazon Go? Rather than offering a direct model for retail and groceries, Amazon Go offers a look at what the convenience store of the future might look like.

David Kaplan

By David Kaplan, Apr 6th

Retail In A Typical Month, 69 Percent Of U.S. Internet Users Make A Brick-And-Mortar Retail Purchase Comparatively, only 22 percent make a retail purchase online in the same period.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 5th

Analysis For Retail Chains, 2017 Saw More Store Openings Than Closures As retail tech spending is set to rise, brick-and-mortars are expanding in-store pickup options, creating fulfillment centers, and more, says Zebra Technologies' Rob Armstrong.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 23rd

Analysis Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce It sounds counterintuitive, but with 15 straight months of same-store sales growth, McMillon, speaking at the NRF Big Show credits bringing bricks and clicks together.

David Kaplan

By David Kaplan, Jan 15th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Everlane's first foray into brick-and-mortar to what the CVS-Aetna merger means for health retail.

Lauryn Chamberlain

By Lauryn Chamberlain, Dec 8th

Analysis The Brand Advantage Over Amazon? Individual Customer Relationships 'Amazon is an expert at tying into 'easy' culture — but not loyalty culture,' says Sitecore's Joe Henriques.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 5th

Retail How Chatbots Can Help Retailers Transform Stores Into ‘Experience Centers’ Conversational agents can answer shoppers' most common questions and reduce friction — freeing up associates and store space for more compelling experiences, says ChargeItSpot CEO Doug Baldasare.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 23rd

News Over 70 Percent Of Shoppers Will Make Back-To-School Purchases In-Store And 30 percent will look to mobile coupon apps for deals, according to research from ChargeItSpot.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 22nd

Analysis How Retale GO Helps Consumers To Find Store Info, Locations By Voice "Voice technology is ushering in a whole new phase of brand-consumer communication — driven by machine learning," said Retale Managing Director Nels Stromborg.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 31st

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