Gimbal Strikes Proximity Platform Partnership With Event Manager Zerista
The first test of the Gimbal/Zerista alliance is one that makes sense for beacons: connecting the 2,000 attendees at the Bluetooth World conference.
By David Kaplan, Mar 27th
Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority
The anticipated consolidation of the location marketplace appears to be gaining momentum.
By David Kaplan, Dec 5th
Why One Of The Best Places For A Beacon May Be A Parking Lot
Proximity platforms Access Mobility 24 and Gimbal are adding 4,000 beacons to parking lots on behalf of local merchants in Chicago, NYC, LA, Boston, and other cites.
By David Kaplan, Jul 6th
Gimbal Rolls Out Beacons To 12,000 Doctors Offices With Health Media Network
The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector.
By David Kaplan, Jun 23rd
Location Technology Could Open Up Instant Store Credit For Retail Walk-Ins
That's one of the potential consumer benefits brick-and-mortars might be able to provide as a result of a Big Data alliance between Gimbal and Experian.
By David Kaplan, May 17th
Gimbal Teams With Couchbase On Storing Real-Time, In-Store Consumer Data
The partnership is intended to foster enhanced online-to-offline marketing via mobile.
By David Kaplan, Jan 14th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th