Brian Czarny
News Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny. David Kaplan By David Kaplan, Jun 21st
Analysis As Location Data Use Becomes A Mainstream Marketing Tool, Advertisers Seek Alternatives To Facebook, Google False impressions, transparency, and pricing are the topmost concerns about location-based advertising with Facebook and Google, a survey from Factual finds. David Kaplan By David Kaplan, Jun 7th
Analysis Factual Updates Geopulse For Location Insights And Attribution Beyond Ad Targeting "As brands begin to leverage data for a variety of business purposes, they're constantly looking at ways to use location data in different ways outside of just targeting," says Factual SVP Brian Czarny. David Kaplan By David Kaplan, Feb 5th
Analysis How WeWork Is Using Factual’s Global Places To Choose Its Next Locations "Factual's data has been particularly useful in cities that we seek additional information on, or where a WeWork isn't already open. The data enables us to look at more locations, in a multitude of cities, more quickly," says WeWork Product/Operations Head Aaron Fritsch. David Kaplan By David Kaplan, Oct 17th
News Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers. David Kaplan By David Kaplan, Jun 13th
Analysis What Snap’s Acquisition of Placed Says About The Value Of Location Tech The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why. David Kaplan By David Kaplan, Jun 9th
Analysis Factual Names Brian Czarny As SVP Of Marketing Czarny is charged with continuing the global awareness campaign, says Factual CEO Gil Elbaz. David Kaplan By David Kaplan, May 24th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th