Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
eBay Supply Store Challenges Amazon (While Channelling Bloomingdales)
As the number of eBay drop-off stores proliferate, the online auctioner appears to be catching up to e-tail rivals' online-to-offline strategies.
By David Kaplan, Apr 6th
Yelp’s Realization: Brand Ads Don’t Resonate With Intent-Driven Audiences Looking For SMBs
Closely’s Perry Evans applauds the local guide platform’s ad strategy shift, in choosing an AdWords-like model over ‘premium branding.’
By David Kaplan, Aug 2nd
Loyalty Marketing Effort For Colorado Native Lagers Lives Up To The Brand’s Name
To build up its CRM program aimed at in-state beer lovers, the Rocky Mountain brand tapped Omnicom’s Integer Group and mobile targeter Amobee.
By David Kaplan, Jul 1st
Instagram Ads Play It Safe On Location Targeting, For Now…
The Facebook-owned photo/video-sharing app wants to position itself as a brand-friendly platform first and foremost; but uses of location data will have an influence behind the scenes.
By David Kaplan, May 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th