Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing
On average, SMBs use just three social media networks, while less than half see it as a "smart" investment, says Borrell Associates' Corey Elliott.
By David Kaplan, Mar 8th
What Does The Future Of Proximity Marketing Look Like?
Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices.
By David Kaplan, Feb 13th
As Local Businesses Become ‘Social Media Mavens,’ Reliance On Mobile Ads Rises
More than half of local social media mavens buy geotargeted banner ads, but just 33 percent of them use mobile advertising, according to Borrell Associates.
By David Kaplan, Nov 30th
Borrell LOACWest: Mobile’s Rise Pushes ‘Digital’ Over the Top
And while we're looking beyond the desktop, Borrell Associates suggests local marketers are increasingly concentrating on promotional messaging on social media instead of traditional advertising.
, Nov 4th
How Big Is The Beacon Marketplace For Retail?
It could very well be worth $40 billion in the US alone this year. Proximity industry veteran Stephen Statler does the math.
By David Kaplan, Feb 26th
SMBs Are Ready To Go ‘Native Programmatic’
As small businesses have been concentrating their marketing budgets in social media, the expansion of automation promises a greater range of ad choices.
By David Kaplan, Dec 8th
A Different Form Of Geo-Politics: Thinknear Adds New Location-Based Political Ad Targeting Product
All politics is now hyperlocal — and so is mobile ad targeting.
By David Kaplan, Sep 21st
Webinar: How SMBs Are Changing Everything
Mobile-centered and beacon-enabled place-based advertising will alter the $140 billion local ad landscape. Borrell Associates’ Gordon Borrell offers insights for publishers, agencies, and the SMBs they serve.
, Sep 2nd
What The Coming 30,000 Local Political Campaigns Can Teach Retailers About Geo-Targeting
Location-advertising represents new territory for state and local races, says Borrell’s Corey Elliot.
By David Kaplan, Aug 18th
Retail Leads Proximity Marketing, But Future Growth Could Come From Niche Categories
Gas stations, logistics, and real estate is where the commercial expansion of beacons and other sensors will be focused, says Proxbook.
By David Kaplan, Aug 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th