Waze Moves To Solve ‘Tunnel Blindness’ With Beacons
The GPS data that crowd-sourced Waze relies on to provide drivers road navigation often gets blacked out by tunnels. Here's how Google Eddystone beacons from Bluvision could shine highbeams on those dark spots.
By David Kaplan, Sep 22nd
Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th