How Providence Rhode Island is Using Mesh Networks To Become A ‘Smart City’
"With Providence2Go and the establishment of a Smart City program, we knew it's got to be cheap, it's got to be easy to use," says Jack Chen, Co-Founder and CEO of Loud-Hailer.
By David Kaplan, Dec 21st
Gimbal Strikes Proximity Platform Partnership With Event Manager Zerista
The first test of the Gimbal/Zerista alliance is one that makes sense for beacons: connecting the 2,000 attendees at the Bluetooth World conference.
By David Kaplan, Mar 27th
Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption
Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.
, Oct 4th
Shelfbucks Acquires Bluetooth-Power Saver Emmoco
The purchase of the ‘smart products’ connection provider follows Shelfbucks’ $6.5 million first round funding.
By Daniel Parisi, Jan 12th
Is Wi-Fi The Next Big Location Marketing Tool?
Revenue from wi-fi's use as a location marketing tool will approach $2.5 billion by 2020 — largely due to the fact that customers are already familiar with the technology.
By Daniel Parisi, Nov 2nd
Swirl Networks Unveils ‘Extra-Energized’ Beacon
The company’s newest proximity device comes with a six-year battery life and compatibility with all major formats, including Google’s Eddystone.
By David Kaplan, Sep 30th
Wi-Fi Alliance Launches ‘Persistent’ Signal Sharing To Challenge Bluetooth
Beacons rely on a user turning on Bluetooth. GPS and cell connections can be weak indoors. But is wifi the answer to proximity marketers’ hopes?
By Daniel Parisi, Aug 3rd
MobileROI Takes On The ‘On-Demand Economy’
There is a greater demand for personalized services as mobile and physical data learn more about shoppers’ habits in hopes of improving a retailer’s ability to target them.
By Lauryn Chamberlain, Feb 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th