Volkswagen Releases Smart Key Fobs with Beacon Functionalities
Following a partnership with beacon provider Blesh, drivers in Turkey can access the Volkswagen app, find their smartphone, and more — all from a connected key fob.
By Lauryn Chamberlain, Nov 21st
Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
Google’s Plan to Change the Proximity Landscape and Make It Its Own
With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications, writes Blesh’s Ugur Gokdere.
, Jun 7th
The GeoMarketing Top 5 Countdown
It's 2016! Here's how all the mobile news is shaping up in the New Year.
By Lauryn Chamberlain, Jan 8th
Blesh’s Beacons Trace Order Of Turkish Consumers’ Steps, From Shopping Center To Bus Stop
The company’s installed 12k beacons across its native Turkey, with plans to more than double that amount before 2017.
By Daniel Parisi, Jan 5th
Turkey’s Retail And Banking Sectors Move Beyond Beacon Experiments
As an early partner in Google’s Internet of Things-focused Physical Web project, Blesh CEO Devrim Sonmez is now looking beyond the company’s home country.
By Daniel Parisi, Aug 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th