Five Tips to Design and Launch an Effective BLE Beacon Campaign
Beacons allow retailers to not only recognize an in-the-moment contextual need, but also to instantly provide the ability to meet that need when it’s convenient for the user.
By Casey Markee, Mar 31st
GeoMarketing 101: What Are Beacons?
Use cases for Bluetooth devices like Beacons are expanding — and in the realm of retargeting, not just proximity marketing.
By Lauryn Chamberlain, Mar 15th
Kontakt.io-Sponsored Hackathon Produces 32 Beacon Based Apps
The hackathon was co-sponsored with Proxama and included four cities in four different countries.
By Daniel Parisi, Dec 2nd
Gimbal And PlaceWise Partner To Bring Beacons To Shopping Malls
Proximity targeting continues its march into the classic shopping frontier: the shopping mall.
By Daniel Parisi, Jun 22nd
GPShopper’s ‘Remote Control To Your Brand’
GPShopper has developed beacon technology to help retailers effectively reach the "distracted consumer."
By Nicole Spector, Jul 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th