Spending Was Up On Black Friday As Stores Struggle To Balance E-Commerce Shift
The NRF found that 44 percent of Thanksgiving holiday shoppers went online while 40 percent shopped in-store.
By David Kaplan, Nov 28th
Mindshare: Men And Millennials Enter Holiday Shopping Season With A Plan
Research shows that Black Friday and Cyber Monday may be a bigger deal for men versus women, and for millennial shoppers as compared to other age groups, says Mindshare's Joe Migliozzi.
By David Kaplan, Nov 23rd
Planning To Shop Thanksgiving Weekend? 137 Million Other Consumers Will Join You
Black Friday is still shaping up as the busiest day of the post-Thanksgiving period, says the NRF.
By David Kaplan, Nov 21st
A Glass 3.5 Percent Full? Black Friday Foot-traffic Declines Expected To Stabilize
Foursquare locates areas of 'softness and success' as the 2016 holiday shopping season kicks off next week.
By David Kaplan, Nov 17th
From Black Friday To Cyber Monday, Apps Were Total Holiday Shopper’s Tool
Cyber Monday visits to GPShopper’s client apps increased 275 percent year-over-year, while unique visits increased 215 percent.
By David Kaplan, Dec 7th
The GeoMarketing Top 5 Countdown
The holiday season is in full swing — and here's how the news is shaping up.
By Lauryn Chamberlain, Dec 4th
Retailers Should Prep For ‘Super Shoppers’ For Black Friday 2016
And ‘Christmas Creep’ may be happening now, judging by Placed’s store visit data.
By David Kaplan, Dec 4th
For Retailers Sitting On Q4 Co-Op Budgets, Time Is Running Out
Promoboxx wants to be considered the ‘un-co-op’ marketing platform, as it looks to smooth the path between national brands and local retailers’ ad programs.
By David Kaplan, Dec 1st
Black Friday: Brand Loyalty Trumps Door Busters, Says UberMedia
A majority of Thanksgiving weekend shoppers visited the same stores they usually do — which means that the yearlong in-store experience sets the stage for higher holiday sales.
By Lauryn Chamberlain, Dec 1st
Google’s Black Friday Tip: Shop — And Target Ads — Earlier
According to the search giant’s store visits reporting tool in AdWords, some stores may actually be less busy the day after Thanksgiving compared to other times.
By David Kaplan, Nov 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th