Black Friday 2015
For Retail, ‘Bricks’ Still Overwhelm ‘Clicks’ As More Than 90 Percent Of Sales Happened In Stores
And don't expect a vast change in consumer habits any time soon: By 2019, eMarketer estimates that e-commerce will represent just 9.8 percent of US retail sales.
By David Kaplan, Dec 22nd
Beacon-based Rewards App Shopkick Helped Drive 1.17M Store Visits On Black Friday
The big lesson: Retailers may want to keep the doors closed on Thanksgiving Day.
By David Kaplan, Dec 2nd
As Mobile Dominates Commerce, Stores Must Embrace ‘Social Role’
The role of physical businesses — and in-store communication — is changing, says PSFK founder Piers Fawkes.
By Lauryn Chamberlain, Dec 1st
Majority Of Shoppers Searched, Spent On Mobile Over Thanksgiving Weekend
In-store sales totaled a not-shabby $12.1 billion, but analysts suspect that this year’s holiday season will be a marathon — not a sprint — for physical retailers.
By Lauryn Chamberlain, Nov 30th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th