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Black Friday 2015
Analysis
For Retail, ‘Bricks’ Still Overwhelm ‘Clicks’ As More Than 90 Percent Of Sales Happened In Stores
And don't expect a vast change in consumer habits any time soon: By 2019, eMarketer estimates that e-commerce will represent just 9.8 percent of US retail sales.
By David Kaplan, Dec 22nd
Analysis
Beacon-based Rewards App Shopkick Helped Drive 1.17M Store Visits On Black Friday
The big lesson: Retailers may want to keep the doors closed on Thanksgiving Day.
By David Kaplan, Dec 2nd
Retail
As Mobile Dominates Commerce, Stores Must Embrace ‘Social Role’
The role of physical businesses — and in-store communication — is changing, says PSFK founder Piers Fawkes.
By Lauryn Chamberlain, Dec 1st
News
Majority Of Shoppers Searched, Spent On Mobile Over Thanksgiving Weekend
In-store sales totaled a not-shabby $12.1 billion, but analysts suspect that this year’s holiday season will be a marathon — not a sprint — for physical retailers.
By Lauryn Chamberlain, Nov 30th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th