What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands?
Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa.
By David Kaplan, May 10th
Voice-Activated Connected Device Usage Jumps 130 Percent This Year
Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting.
By David Kaplan, May 8th
Birchbox CEO Katia Beauchamp: Voice Is Set To ‘Massively Change’ Discovery
From the rise of voice search to advancement in photo recognition, there will be big changes in the beauty industry — and beyond.
By Lauryn Chamberlain, May 1st
10 Things To Know About Online To Offline Marketing This Week
All the location news this week, from Birchbox at Retail Week Live to Mark Cannon on Mobile World Congress.
By Lauryn Chamberlain, Mar 17th
Birchbox CEO Katia Beauchamp: We Can Provide A Better Experience By Adding Physical Stores
The online beauty giant recently opened its first store in New York. At Retail Week, CEO and co-founder Katia Beauchamp explained why.
By Lauryn Chamberlain, Mar 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th