Bill Siwicki
Analysis Charlotte Russe Shoppers Overwhelmingly Opt-In To GPShopper’s Push Notifications An ‘Appy Hour’ campaign shows consumers aren’t annoyed by smartphone pings and alerts if it gets them the items — and deals — they want. David Kaplan By David Kaplan, Oct 5th
Uncategorized Most Consumers Don’t Know Beacons Exist — Should That Matter To Retailers? First Insight finds 70 percent of consumers have never heard of the Bluetooth-powered devices currently being implemented by major chains. But as proximity industry leaders tell us, that’s not the main issue brick-and-mortars face. David Kaplan By David Kaplan, Aug 12th
Uncategorized The GeoMarketing Top 5 Countdown Our top stories from the past week, from Yelp's next move to what ads customers actually want to see — plus link picks from around the web. Lauryn Chamberlain By Lauryn Chamberlain, Jul 31st
Uncategorized GeoMinds: Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing The "creep factor" that haunts retailers when it comes to geo-targeting is a myth, writes GPShopper's Bill Siwicki. Bill Siwicki By , Jul 29th
Uncategorized GPShopper Fills Research Role With mCommerce Journalism Vet Bill Siwicki Siwicki is the interactive retail platform’s first VP of Mobile Strategy and Research. Nicole Spector By Nicole Spector, Apr 27th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th