Facebook And Factual Expand Global Geo-Data Alliance
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.
By David Kaplan, May 31st
How Factual’s Deal With Uber Will Improve Location Analytics For Both Companies
Uber is rapidly building up its own location technology to develop delivery on-demand and self-driving cars as it moves away from reliance on Google.
By David Kaplan, Jun 15th
Factual’s Of Life: Location Platform Partners With Adelphic On Mobile Targeting
Location is high on advertisers’ and agencies’ list. Other ad tech companies are looking for the right complement to meet that demand.
By David Kaplan, Jul 11th
WPP’s Data Alliance Adopts Factual’s Location Analytics
The deal between the ad holding company and Factual shows how geo-data is about more than just "location."
By David Kaplan, Jun 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th