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Bill McLaughlin

Analysis ‘IHOb’ Buzz Was A Hit With Men, But Shows IHOP Struggling With Women IHOP is looking at a broader strategy than just being recognized for having burgers. The underlying message by promoting burgers is that IHOP wants to be known more more than just breakfast, which is what pancakes can be viewed as an emblem for.

David Kaplan

By David Kaplan, Jun 25th

Analysis Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? "Let's be truthful, the general public wasn't talking about IHOP, but now they are," says ShopAdvisor's Bill McLaughlin. "It's interesting that they are still revealing details in pieces to keep the interest up."

David Kaplan

By David Kaplan, Jun 12th

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