As Location-Based Marketing Matures, Has It Gotten Any More Accurate?
The answer, as you might expect, says Thinknear’s Brett Kohn is: “it depends.”
By David Kaplan, Jan 31st
How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution
Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns.
By David Kaplan, Sep 8th
Foursquare: The Name Of The Game Is Location Intelligence
Foursquare is rolling out a real-time dashboard for its four-month-old Attribution reporting tool as it adds Anheuser-Busch, Peet’s Coffee, Blue Bite, Undertone, Opera Mediaworks, Clearstream, Drawbridge, and TubeMogul as partners.
By David Kaplan, Jul 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th