Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits
"When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim.
By David Kaplan, Apr 11th
How Location Data Will Create the Cities of the Future
The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham.
, Nov 30th
Does Location-Based Advertising Have A Viewability Problem?
As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.
By David Kaplan, Sep 7th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th