IAB’s Location Playbook: What Retailers Need To Know About Geo
With retail at the forefront of the use of geo-data and proximity marketing, the IAB is offering brands a sense of how to proceed.
By David Kaplan, Apr 5th
Media Ratings Council Issues Final Location-Ad Measurement Standards
'These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,' said the IAB's Anna Bager.
By David Kaplan, Mar 29th
MMA: Native Ads Shouldn’t Just Look Like Organic Content, They Should Behave Like It
The Mobile Marketing Association suggests native ads should blend in seamlessly with organic content — but not mislead consumers into thinking it is native content.
By Daniel Parisi, Nov 5th
MMA ‘Demystifies’ Location Data, Works Towards Standardizing Collection And Transparency Practices
The MMA’s report details the entire process of location data use, from collection to implementation.
By Daniel Parisi, Oct 15th
IAB To Ad Industry: It’s Time To Talk About Mobile Data
Mobile now represents a quarter of all online ad spending. But expenditures may be exceeding understanding.
By David Kaplan, Dec 12th
IAB Geo-Targeting Guidelines Stress Fluency In The ‘Language Of Location’
Location data is the "holy grail" for marketers -- but they'll never find it if they don't know the right questions to ask.
By David Kaplan, Jul 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th