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Analysis Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach," Madorsky says.

David Kaplan

By David Kaplan, Aug 17th

Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”

David Kaplan

By David Kaplan, Apr 17th

Analysis Big Data, Big Ideas: Verve Execs Forecast Location’s Impact On ‘Smart Packaging,’ Connected Cars, Beacons "CMOs should be focusing on partnerships that emphasize first-party, clean and protected third-party, and even second-party data," says Verve CMO Julie Bernard.

David Kaplan

By David Kaplan, Mar 12th

Analysis Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing On average, SMBs use just three social media networks, while less than half see it as a "smart" investment, says Borrell Associates' Corey Elliott.

David Kaplan

By David Kaplan, Mar 8th

Analysis What Does The Future Of Proximity Marketing Look Like? Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices.

David Kaplan

By David Kaplan, Feb 13th

Analysis HERE’s Tracking Tools Promise To Find Lost Shipments — And Eventually, Your Luggage "Tracking is essentially about asset management and there are many organizations which have struggled to do this properly because it has been too expensive" -- until now, says HERE's Erminio Di Paola.

David Kaplan

By David Kaplan, Dec 19th

Analysis How Location Data Will Create the Cities of the Future The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham.

Chris Cunningham

By Chris Cunningham, Nov 30th

Analysis How The Home Depot Managed Its Digital Presence During And After Historic Hurricanes Home Depot locations in Houston and South Florida were “constantly and dynamically updating information” on store hours during and after last months disasters to help reduce confusion amid disaster and recovery, said the company's digital product exec Justin Dilley.

David Kaplan

By David Kaplan, Oct 23rd

Analysis How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey.

David Kaplan

By David Kaplan, Sep 18th

News Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform 'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman.

David Kaplan

By David Kaplan, Apr 4th

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