beacons
Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.” David Kaplan By David Kaplan, Apr 17th
Analysis Big Data, Big Ideas: Verve Execs Forecast Location’s Impact On ‘Smart Packaging,’ Connected Cars, Beacons "CMOs should be focusing on partnerships that emphasize first-party, clean and protected third-party, and even second-party data," says Verve CMO Julie Bernard. David Kaplan By David Kaplan, Mar 12th
Analysis Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing On average, SMBs use just three social media networks, while less than half see it as a "smart" investment, says Borrell Associates' Corey Elliott. David Kaplan By David Kaplan, Mar 8th
Analysis What Does The Future Of Proximity Marketing Look Like? Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers' mindshare, Unacast is looking beyond the Bluetooth-powered devices. David Kaplan By David Kaplan, Feb 13th
Analysis HERE’s Tracking Tools Promise To Find Lost Shipments — And Eventually, Your Luggage "Tracking is essentially about asset management and there are many organizations which have struggled to do this properly because it has been too expensive" -- until now, says HERE's Erminio Di Paola. David Kaplan By David Kaplan, Dec 19th
Analysis How Location Data Will Create the Cities of the Future The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Chris Cunningham By , Nov 30th
Analysis How The Home Depot Managed Its Digital Presence During And After Historic Hurricanes Home Depot locations in Houston and South Florida were “constantly and dynamically updating information” on store hours during and after last months disasters to help reduce confusion amid disaster and recovery, said the company's digital product exec Justin Dilley. David Kaplan By David Kaplan, Oct 23rd
Analysis How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey. David Kaplan By David Kaplan, Sep 18th
News Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform 'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman. David Kaplan By David Kaplan, Apr 4th
Analysis For Sam’s Club, Digital Creates Experience, But Proximity Remains A Question A few months after introducing Scan & Go mobile shopping, Walmart-owned Sam's Club is trying to solve indoor location, says Engagement VP Adrian Fung. David Kaplan By David Kaplan, Mar 29th
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