Baskin-Robbins Preps App-based Super Bowl Promo
The pre-game discount is for a Polar Pizza and it's one of the ways Baskin-Robbins tries to warm up sales during the winter months for its 2,500 U.S. locations, says Dave Nagel, the ice cream chain's consumer engagement director.
By David Kaplan, Feb 2nd
How Baskin-Robbins Sells Ice Cream In Winter
It helps that Baskin-Robbins has a line of warm desserts — and location targeted ads to get customers in from the cold.
By David Kaplan, Jan 9th
How Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With Mobile
App engagement is more than just a flavor of the month, says Baskin-Robbins' Carol Austin.
By David Kaplan, Aug 10th
How Baskin-Robbins Is Aiming For Breakfast Customers With Mobile App Launch
Ice cream for breakfast? If Taco Bell and McDonald's can claim that meal to draw in customers throughout the day, Baskin-Robbins feels it's worth a shot during the dog days of August.
, Aug 1st
How Baskin-Robbins Is Taking A Page Out Of Its Sibling’s Mobile Marketing Playbook
Dunkin’ Brands is doubling down on mobile initiatives, announcing the BR app the same week that Dunkin’ Donuts took a swipe at Starbucks with its ‘Stars’ app promotion.
By Lauryn Chamberlain, Apr 13th
Facebook Bridges Measurement Options, Video Tools With An Eye Toward CPG Brands
The social net claims a 25 percent gain in the number of active advertisers since February, and is looking for major brands to increase their cross-screen spending.
By David Kaplan, Sep 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th