Barnes & Noble College
Analysis Barnes & Noble College To Brands: Let Us Teach You How To Market To Gen-Z "Students overwhelmingly (89 percent) prefer to shop in-store for the ability to see and experience the products in person, which makes omnichannel more important than ever," says Barnes & Nobile College CMO Lisa Malat. David Kaplan By David Kaplan, Jul 20th
CMOs How Barnes & Noble College CMO Lisa Malat Stays Focused On ‘Back To School’ Even During Summer Break "While students in primary school are focused on summer, many college students – especially incoming freshman – are already in back-to-school mode," Malat says. David Kaplan By David Kaplan, Jun 11th
Uncategorized Barnes & Noble College’s Plan To Study Student Shoppers The chain is tying its expanded research platform to its existing marketing program to help the university bookstore chain’s brand partners. Lauryn Chamberlain By Lauryn Chamberlain, Aug 24th
News Barnes & Noble Gives Brands A Glimpse Into College Student’s Minds The bookstore chain’s college division is expanding its market research platform. Lauryn Chamberlain By Lauryn Chamberlain, Aug 18th
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