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CMOs How Barnes & Noble College CMO Lisa Malat Stays Focused On ‘Back To School’ Even During Summer Break "While students in primary school are focused on summer, many college students – especially incoming freshman – are already in back-to-school mode," Malat says.

David Kaplan

By David Kaplan, Jun 11th

Analysis How Bad Was Amazon Prime Day For Retail Foot Traffic? "Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day," says Sense360 CEO Eli Portnoy.

David Kaplan

By David Kaplan, Jul 25th

Event Omnichannel Is A Stupid Word — And A Necessity Sure, the buzzword has fallen out of favor. But building seamless online-to-offline experiences has never been more crucial, execs stressed in an NRF breakout session.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 19th

Retail Elle Magazine’s Location Celebration: ShopNow Effort Drove Half-Million In-Store Visits Swirl’s beacons drove an average 12 percent engagement rate across Barnes & Nobles, Levi’s, Guess, and Vince Camuto outlets.

David Kaplan

By David Kaplan, Nov 10th

News Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers.

David Kaplan

By David Kaplan, Aug 24th

Uncategorized The GeoMarketing Top 5 Countdown It's the Black Friday edition of our weekly roundup — and yes, we have plenty of deals for you.

David Kaplan

By David Kaplan, Nov 28th

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