Analysis How Can Mid-Size Banks Remain Relevant — And Competitive — In A Digital World? 'The data can help you understand what role the physical branch plays or should be playing in the overall business and marketing strategy, because the data allows you to understand how users are interacting with your brand in the offline world,' says Cuebiq’s Antonio Tomarchio.
Analysis How Is IoT Making Banks More Competitive? It Starts With Deeper Consumer Insights From biometric data identifying a user at an ATM to employing sensors to to judge the terms of loans, the Internet of Financial Things' is changing the banking industry. Still, investment lags other business verticals, such as retail.