Bank of America
Bank Of America Launches AI-Powered Assistant, Erica
'Erica' will allow mobile users to issue commands via voice, text, or gesture in a bid to make the in-app banking experience quicker and easier.
By Lauryn Chamberlain, May 24th
BofA’s Paskalis: Voice Search Is A Double-Edged Sword For Marketers
Consumers aren’t asking Alexa for their top favorite bank brands, they just want the one they know, says BofA’s Lou Paskalis with PlaceIQ’s Duncan McCall. But how do brands find their new voice?
By David Kaplan, May 16th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news, from Unacast's latest hire to why Microsoft and Amazon are fighting over HERE.
By Lauryn Chamberlain, Apr 8th
BofA’s Paskalis: Understanding Consumers’ Movement Patterns Is Crucial
Understanding beacons will take a little more time for consumers and brands to adapt to, Paskalis says.
By David Kaplan, Apr 5th
Cardless ATMs From BofA, Wells Fargo Could Give Mobile Pay A Boost
Mobile payments have been hanging in limbo, but two big banking partnerships might lead to greater consumer adoption.
By Daniel Parisi, Jan 29th
GeoMarketing’s Top 10 Stories Of 2014
As we close out 2014, the year GeoMarketing debuted, we look back at our most popular stories and take the measure of the trends leading us into 2015.
, Dec 24th
Bank of America Paves ‘Pathways To Purchase’ with Location-Targeting
A banking exec affirms that geo-marketing is powerful. If only there were more mobile ad creativity available to match that technological prowess.
By David Kaplan, Jun 25th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th