Back To School Spending Set To Reach $26.5 Billion This Year
The shopping season is now in full swing, with 71 percent of back to school expenditures set to occur by September 10. Here's how retailers can take advantage.
By Lauryn Chamberlain, Jul 31st
Back-To-School Season Stretches Beyond August, Hitwise Says
Online visits for back-to-school items are already up compared to last year. But there’s plenty of road ahead for brick-and-mortars.
By Lauryn Chamberlain, Aug 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th