Back To School
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
"Instead of finding an item in-store and then purchasing it later, Pinterest users are discovering inspiration online and then tracking down items later, often in physical stores," says Head of Insights Naomi Grewal.
By David Kaplan, Jul 19th
Over 70 Percent Of Shoppers Will Make Back-To-School Purchases In-Store
And 30 percent will look to mobile coupon apps for deals, according to research from ChargeItSpot.
By Lauryn Chamberlain, Aug 22nd
Which Retailers Are Winning Back-To-School Store Traffic?
Ross Dress for Less, T.J. Maxx and Target were the big Back-To-School winners last year, says Foursquare President Steven Rosenblatt.
By David Kaplan, Jul 24th
Back-To-School Retail Sales Will Reach $857.18 Billion This Year
Retailers looking to drive brick-and-mortar sales should start now — not in August.
By Lauryn Chamberlain, Jun 14th
How Uber, Via Are Taking On Back-To-School Season
Forget the yellow school bus — on-demand ride hailing apps aim to keep smartphone-toting students covered.
By Lauryn Chamberlain, Sep 7th
Just About All Parents Use Mobile For Back-To-School In-Store Shopping. Here’s How They’re Buying
Price comparison and searching for deals are the most common activities for back-to-school shoppers, says Retale.
By David Kaplan, Jul 21st
How Can Retailers Get Ready For Back To School Shopping?
After a dismal holiday season for major stores, back to school sales could help turn things around — with the right omnichannel strategy, says eMarketer.
By David Kaplan, Jul 8th
GeoMinds: For Retailers, It’s Back-To-School — And Back to Location Basics
xAd's Dan Silver offers some lessons for retailers who want to target moms and kids before classes begin.
, Aug 11th
Despite Projected Doldrums, Back-To-School Means ‘Back-To-Store’
Nearly nine in 10 respondents with at least one child attending kindergarten to 12th grade this fall said they would buy school supplies in-store only, eMarketer reminds retailers.
By David Kaplan, Aug 10th
Mixing Data And Visuals Can Make The Difference When Consumers Reduce Spending
SundaySky’s personalized videos take the ‘sight, sound, and motion’ associated with branding efforts and aim it at specific audiences. But is that enough to mitigate weaker back-to-school retail forecasts?
By Daniel Parisi, Aug 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th