How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests
The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.
By Lauryn Chamberlain, Oct 2nd
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the 'post-mobile' world to why The Weather Company rebranded as IBM Watson Advertising.
By Lauryn Chamberlain, Sep 29th
Consumers Exchange Over 2 Billion Messages With Businesses Each Month Via Facebook Messenger
'Twenty years ago, businesses scrambled to start building a web presence,' said Stefanos Loukakos, Head of Messenger, Facebook. 'Now is the time for businesses to build a presence on messenger.'
By Lauryn Chamberlain, Sep 27th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th